MLM Recruiting System
MLM Recruiting System
Bringing on more people to your downline through a savvy MLM recruiting system is a way to ensure that your business lasts beyond a ‘here today, gone tomorrow’ headlines. Without recruiting, you’re not going anywhere but growing stagnant. Now you can purchase a system by shopping around online for one or you can create one that’s more suited to the way you like to do business.
If you’ve never developed a plan for recruiting before, don’t worry – it’s only a matter of following a few steps. Before you start, make sure you’ve got the knowledge you need to have about the business. Be prepared to answer any question that arises from your prospects. Step one – write out a day by day goal sheet. Plan what you’re going to do every single day to accomplish your MLM goals. If your goal is to get five new recruits in a week, then you know you’re going to have to present your business to a certain number of people based on your conversion percentages. Work at your business daily. If you treat it like a hobby, you’ll earn hobby income and not real income.
Step two – project the right beliefs about the business. If you have an Eeyore mentality about recruiting, that doesn’t draw people to you or MLM. If you’re not pumped up and excited about the opportunity, why would people want any part of a business that doesn’t even fire up the person already in it?
Step three – know when to be quiet. You might be nervous when you speak to new people and you might be eager about your business, but combining the two can make you sound like an over the top eager beaver.
Rather than push how great things are going and what a chance they have to get onboard, find out what they need and want from life and what they hope to accomplish. Find out what pulls them to want to change their lives. Listen!
Step four – don’t see the prospect as a dollar sign. Once you know how they want to change their lives, be able to explain to them how MLM can do that. If you’ve been in the business awhile, you should have examples you can show them.
Talk is cheap. Be able to back up your statements with proof. Show them a commission check stub. Have a plan ready to show recruits where you list the steps it’ll take to get involved with the business and then list your part in helping them reach their maximum potential. Talk about the helpful training you’ll give them, how you’ve overcome problems, and how you persisted and are successful today because of it.
As a network marketer, recruitment is one of your most important tasks, and yet it’s the one that hardly anyone seems to be teaching! It can be overwhelming, so here are 10 actionable tips to get you started.
Tip #1: Cultivate relationships.
Keep an open mind and never assume that someone won’t be interested. It’s better to get a “no thank you” than to miss a potential recruit.
And don’t lead with your pitch. That’s not networking; it’s selling.
Tip #2: Make use of social media.
If you’re thinking about how to recruit for network marketing using Facebook, remember the two “A’s”:
- Aim to entertain, and
- Avoid spamming.
Don’t saturate your page with posts about your new business. By definition, that’s spam. Instead, spend your time marketing to people who actually want what you’re selling.
To do this, you have to listen more than you talk. Wait until someone posts something related to your business, then ask if you can send them resources. Then you’re going in with a prospect who’s already warmed to your ideas.
Tip #3: Listen to your prospects.
That listen-first approach works for any marketing strategy. Pay attention to your target audience and hear what they’re saying.
- What problems do they have that your product might solve?
- What trends are emerging in your industry?
- Is anyone talking about your brand?
Then, introduce your business into the conversation, when and where you think it might offer value.
Tip #4: Do something promotional every day.
The little things count. Even a phone call, email, or social media comment can strengthen your presence in someone’s social network. Those moments help to build trust and connection.
Some days, your contact moment could involve introducing someone to your business opportunity or attending a networking event. Just keep moving forward.
Tip #5: Always have marketing materials with you.
Whether you present your business opportunity with a printed brochure, business card, or video, make sure you have something to hand out to people. You can even print a card with a URL or have a link to share via text.
Any medium will do, as long as everyone who expresses interest walks away with your contact information.
Tip #6: Emphasize the ways you stand out.
When you’re looking at how to recruit people in network marketing, you need to understand that all businesses—even yours—have competition. To stand out, you have to develop a unique selling proposition that shows potential recruits:
- How they will benefit
- What makes your business opportunity unique
To create this, use what you’ve learned from listening to your market. What problems are others not solving?
Tip #7: Be positive and energetic. Constantly.
Enthusiasm is the lifeblood of the direct marketing world. Be fired up about your business opportunity and make sure that your excitement is genuine. Then look for people who are just as excited as you are.
That’s how to recruit MLM leaders who will grow your business.
Tip #8: Embrace the power of story.
As a network marketer, you have plenty of stories to tell.
- How did you get recruited?
- What was your first success?
- Have you mentored anyone to success?
Your story doesn’t have to be more than one or two sentences. As long as has a successful ending—“Two years ago, I didn’t have a bank balance, and now I travel the world!”—it will help convince your prospects that they can do what you did.
Tip #9: Mentor your recruits.
Studies have shown that mentoring leads to better engagement, collaboration, and loyalty among employees. Be a mentor by getting to know your recruits and figuring out what they need to succeed, then give it to them.
Tip #10: Follow up with prospects.
When you’re working on how to recruit prospects for network marketing, think of those individuals as your customers. If someone responds to your pitch with “not right now” or something similar, make a note and follow up later.
Try to do it when you have a new way of overcoming their objections—like a discount on start-up materials, for example.
Learning how to recruit in network marketing is like developing any other business skill. It takes commitment, focus, and a desire to keep learning.
Start with these tips and learn what specific action steps work best for your business, then invest your time in those. And don’t forget to share your expertise with your recruits so that they can help you grow!